lg uhd tv was made to entertain by taking everything you watch to a new level. whether it's cinema, sports, or games, it delivers real 4k images with vivid colour and fine detail. enjoy more realistic images in four times the resolution of full hd. the processor removes video noise and creates more vibrant colour and contrast. low resolution images are upscaled and reproduced at close to 4k quality. intelligent lg ai thinq makes life all the more convenient. natural voice recognition allows you to command and control your home iot ecosystem. the processor automatically turns off motion smoothing for the full motion picture effect. watch films and other content with the creative intent and cinematic experience preserved. lg uhd tvs provide optimal hdr picture quality with the support of major hdr formats including hdr 10 pro and hlg pro. multiple virtual audio channels create a more immersive sound experience. enjoy subtle dialogue and sophisticated sound as if you were in the scene itself