lg?s philosophy revolves around people, sincerity, and sticking to the fundamentals. it is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. we wish to maintain our hard-earned reputation for bringing added value to the lives of consumers. lg?s philosophy revolves around people, sincerity, and sticking to the fundamentals. it is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. we are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life.lg uhd tvs provide optimal hdr picture quality with the support of major hdr formats including hdr 10 pro and hlg pro. multiple virtual audio channels create a more immersive sound experience. enjoy subtle dialogue and sophisticated sound as if you were in the scene itself. access the apple tv app, netflix, and lg channels. choose from the latest movies, tv shows, documentaries, and live sports, and find them all in one place. hgig recognizes tv performance and picture quality then tunes hdr graphics to provide the ultimate hdr gaming experience.