Duracell is the world's leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. A brand trusted for compact and longer-lasting batteries.Duracell Plus Power triple A batteries are multi purpose alkaline batteries ideal for powering daily daily devices. The unused batteries remain powered up to 10 yearsin ambient storage. If you are looking for realiable , long lasting power in your every day devices such as motorized toys, flashlights, shavers,remotes CD players and more.