Duracell is the world's leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. A brand trusted for compact and longer-lasting batteries.Duracell Plus Power double A batteries are multi purpose alkaline batteries ideal for powering daily daily devices. The unused batteries remain powered up to 10 years in ambient storage. If you are looking for realiable, long lasting power in your every day devices such as motorized toys, flashlights, shavers, remotes CD players and more.