The VARTA brand core "Empowering Independence" has shaped VARTA since the beginning of the company's 130-year history which has already taken our battery cells on the most exciting missions in human history. Whether it was the first moon landing, the first flight across the Atlantic or ground-breaking expeditions to the North Pole - people relied on VARTA energy when reliability and power were needed. In order to continue to be successful in the future and as a customer-centric company a brand-focussed approach is a decisive factor for us to ensure sustainable corporate success. With our corporate vision; mission and brand mission statement, we have given our daily work a common direction. By consistently observing and adhering to these in line with stringent brand management, we are able to steadily expand the presence, perception, and value of the VARTA brand.