Modernized design & improved technology -Winner of the Allure 2021 Best of Beauty Award for Best Flat Iron New Ghd Max- styling just got quicker and easier for long/thick hair, enabling you to maximize your style with minimum effort & damage. 70% larger plates-ghd's widest surface ceramic floating plates. Smooth with high gloss coating to enhance shine. optimum styling temperature 365ºF-365ºF safer-for-hair temperature for optimum styling,Any hotter damages the hair, any cooler and the result is compromised. ghd two inch max styler plate-Sleek rounded design with curved edges. Allows you to create straight styles or loose waves, snag-free and easily. 30 second heat-up time- 30 second heat up time.Wide plates and 30 second heat up time, perfect for styling long, thick curly hair in half the time. ghd two inch max styler hinge-Professional length 8.8 ft. cable,For easy styling wherever you are. Universal voltage- Delivers the same outstanding performance wherever you are in the world. Automatic sleep mode-Switches off after 30 minutes of non-use, for peace of mind.