Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. Indeed according to a 2011 study by Taylor Nelson Sofres Philippines, Goldilocks enjoys a total product awareness of 100 percent. More impressively, Goldilocks has managed a full conversion of awareness-to-trial, and has done exceedingly well in retaining trial to regular purchase. It enjoys a committed customer base, and continues to attract even more.